California Consumer Privacy Act (CCPA) Notice
Effective Date: January 1, 2023The California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act (CPRA), grants California consumers enhanced privacy rights and greater control over their personal information. At Exhibitiv, we respect your privacy and are committed to ensuring compliance with these regulations. This notice outlines your rights under the CCPA, as amended, and our responsibilities in safeguarding your personal information.
Your Privacy Rights
California consumers have the following rights under the CCPA:
1. The Right to Know
You have the right to request information about the personal information we collect about you, including:
- The categories of personal information collected.
- The purposes for which the information is collected.
- The categories of third parties with whom the information is shared.
How the information is used.
2. The Right to Delete
You have the right to request that we delete any personal information we have collected from you. This includes information provided directly by you or gathered through your interactions with our website, services, or other platforms. Upon receiving a verifiable request, we will take reasonable steps to remove your personal data from our systems and records, as well as direct our service providers to do the same.
However, this right is subject to certain exceptions where the retention of your personal information is necessary. These exceptions include, but are not limited to:
- Compliance with Legal Obligations: We may retain your information as required by federal, state, or local laws, regulations, or legal processes.
- Fraud Prevention and Security: We may keep your information to detect and prevent fraudulent, malicious, or illegal activity and to ensure the integrity and security of our systems.
- Transactional Requirements: Information needed to complete a transaction for which the personal data was collected, such as fulfilling an order, providing a requested service, or processing payments, may be retained.
- Operational Needs: Data may be retained for purposes such as maintaining business records, auditing compliance, or ensuring the functionality of our systems.
- Free Speech Protections: To ensure the exercise of free speech or comply with the rights of others, certain data may need to be retained.
- Public Interest Research: In cases where personal information is used for scientific, historical, or statistical research in the public interest, and where deletion would impair the integrity or feasibility of the research, we may retain the data with your informed consent.
We are committed to processing deletion requests promptly and ensuring compliance with applicable regulations. If you believe your personal information should be deleted, please submit a request through one of our designated channels. Note that, while we will make every effort to honor your request, some data may remain in backup systems for a limited time until it can be permanently purged.
For more information about how we handle deletion requests, please refer to the “How to Exercise Your Rights” section of this notice.
3. The Right to Opt-Out
You have the right to request that we stop selling or sharing your personal information with third parties. This right empowers you to control how your data is used and ensures that you can limit the dissemination of your personal information to external parties for purposes such as targeted advertising, analytics, or other business operations.
When you choose to exercise this right, we will honor your request promptly and cease all activities that qualify as a "sale" or "sharing" of your personal information under applicable laws. This includes discontinuing the exchange of data for monetary or other valuable consideration, as well as data sharing for cross-context behavioral advertising purposes.
To opt-out, you can contact us directly through the designated email or phone number provided in this policy.
It is important to note that opting out does not affect the quality or availability of the services we provide to you. You will still have access to our products, tools, and support, but your personal data will no longer be sold or shared with third parties as outlined above.
Please be aware that opting out of the sale or sharing of your personal information may limit the personalization of certain services, such as targeted advertising or promotional offers tailored to your preferences. However, this ensures your data privacy choices are respected.
If you have any questions about how to exercise your opt-out rights or if you encounter any difficulties, please reach out to us using the contact information provided in this policy.
4. The Right to Non-Discrimination
You are entitled to exercise your privacy rights under the California Consumer Privacy Act (CCPA) without facing any form of discrimination. This means that your decision to protect your personal information will not result in unfavorable treatment or impact the level of service or benefits you receive from us.
Specifically, we commit to ensuring that you will not be:
- Denied access to our services or products.
- Charged different prices or rates for goods or services, including through the withholding of discounts, promotional offers, or other benefits.
- Provided a lesser quality or diminished level of goods or services.
- Threatened or subjected to any other form of retaliation for exercising your rights.
Your privacy is our priority, and we are dedicated to maintaining transparency and fairness in our practices. We recognize that privacy is a fundamental right, and exercising your options under the CCPA will not affect your ability to enjoy the services and products we offer.
That said, under the CCPA, businesses are permitted to offer certain financial incentives or loyalty programs related to the collection, sale, or retention of personal information. Should we provide such programs, they will be clearly explained to you, including their material terms and the benefits offered. Participation in these programs is always voluntary and requires your explicit, informed consent, which you can withdraw at any time without penalty.
We are here to assist you in understanding and exercising your rights. If you have any concerns or questions about how your privacy rights are protected, please contact us using the details provided in this policy.
Expanded Rights Under the CPRA
Beginning January 1, 2023, California consumers have additional rights, including:
1. The Right to Correct
Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), you have the right to request the correction of any inaccurate personal information that we maintain about you.
If you identify an error or inaccuracy in the personal information we have on file, you can submit a request for correction. Once we receive your request and verify your identity, we will take reasonable steps to investigate and address the inaccuracy. This may include updating or amending the information to ensure it is accurate and up-to-date.
Our commitment to accuracy extends to all personal information we collect and maintain. This includes information provided directly by you, as well as data obtained through third-party services or systems. Ensuring that your personal information is correct not only supports your privacy rights but also helps us provide better services tailored to your needs.
To request a correction:
- Contact us using the methods specified in this policy, such as email, phone, or through our designated web form.
- Provide sufficient details about the specific information you believe is inaccurate and how it should be corrected.
- Allow us a reasonable timeframe to process your request and make the necessary updates.
Please note, there may be instances where correction requests are denied. For example, if we cannot verify your identity, if the information in question is subject to legal or regulatory restrictions, or if it is determined to be accurate upon further investigation. In such cases, we will provide a clear explanation of why the request cannot be fulfilled.
We are committed to maintaining the accuracy of your personal information and ensuring your privacy rights are respected.Â
2. The Right to Limit Use of Sensitive Information
Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), you have the right to limit the use and disclosure of your sensitive personal information. This right enables you to control how we handle data considered sensitive, ensuring that it is only used for purposes necessary to provide you with services or products, or as otherwise permitted by law.
What Constitutes Sensitive Personal Information?
Sensitive personal information includes data such as your Social Security number, financial account information, precise geolocation, biometric data, health information, racial or ethnic origin, religious beliefs, union membership, and other similarly categorized details.
How You Can Limit the Use of Sensitive Information
You can request that we restrict the use and disclosure of your sensitive personal information to only the following necessary and legally permissible purposes:
- Providing goods or services you have requested.
- Ensuring the security and integrity of our services.
- Addressing fraud, illegal activity, or protecting against malicious actions.
- Complying with applicable legal obligations.
- Performing activities required for quality assurance, customer support, or business continuity.
To exercise your right to limit the use of sensitive personal information, you may:
- Contact us using the details provided in this policy, such as email, phone, or through our designated web form.
- Specify the types of sensitive personal information you wish to limit and how you would like us to handle this data.
What Happens When You Exercise This Right?
Once we receive and verify your request, we will honor your preference to limit the use and disclosure of your sensitive personal information. This may mean restricting certain services or capabilities that rely on the use of sensitive data. For example, opting out of certain analytics or targeted advertising features that depend on precise geolocation data.
There may be certain situations where we are unable to restrict the use of sensitive personal information. These include instances where compliance with legal or regulatory obligations is required, when it is necessary to ensure security and detect or prevent fraud, or when the information is essential to complete a transaction or provide a service that you have specifically requested.
Our Responsibilities
As a business subject to the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), we are committed to upholding the privacy rights of our consumers. We take our responsibilities seriously and ensure compliance with all applicable regulations by adopting the following measures:
1. Transparency in Data Practices
We are dedicated to maintaining transparency in our data collection, usage, and sharing practices. Through this privacy notice, we aim to provide clear, comprehensive, and accessible information about:
- The categories of personal information we collect.
- How we use this information to enhance your experience and fulfill our services.
- The third parties we may share your data with and the purposes for doing so.
By ensuring transparency, we empower you to make informed decisions about your personal information.
2. Responding to Consumer Requests
We acknowledge your rights under the CCPA and are dedicated to addressing your requests promptly and effectively. Whether you seek to access your personal information, request its deletion or correction, opt out of data sales or sharing, or limit the use of sensitive personal information, we will ensure that your verified requests are processed and responded to in compliance with the timelines and procedures established by the law.
3. Safeguarding Your Personal Information
Safeguarding the personal information we collect is our highest priority. To maintain the security and integrity of your data, we employ rigorous measures such as encryption and secure transmission protocols for sensitive information. We conduct regular security audits and updates to identify and resolve vulnerabilities, enforce strict access controls to ensure personal information is only accessible to authorized personnel, and provide ongoing training for our team to ensure adherence to data protection and privacy compliance standards.
4. Compliance and Accountability
We actively monitor our practices to ensure alignment with the latest privacy regulations. This includes:
- Updating our policies and practices to reflect changes in the CCPA and CPRA.
- Working closely with legal and regulatory experts to maintain compliance.
- Maintaining records of data processing activities as required by law.
How to Exercise Your Rights
To exercise your privacy rights under the CCPA, please contact us using one of the following methods:
Mailing Address: Exhibitiv LLC 3050 Biscayne Blvd STE 202 Miami FL, 33137
When submitting a request, please provide sufficient information for us to verify your identity and process your request.
